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Geoffrey LIVES! The resilience of a good brand.
So, you thought Toys "R" Us was dead? Think again. A brand that has touched the lives of so many people doesn't simply vanish into oblivion. Once again, this proves that when a brand connects with consumers on an emotional level, especially children, it can endure despite the odds and continue to thrive in an ever changing commercial landscape. The news in late 2017 that the Toys "R" Us retail chain was going under was received with great sadness by millions of longtime custo

Oby Exposito
Oct 27, 20183 min read
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